Voices of Flow #4

Today’s video features Andrew Henwood, FCP, FCT who is one of our Flow Trainers. He is teaching-back Tile 2 (The Four Whys?).

In his book, “Value Forward Selling: How to Sell to Management” by Paul DiModica points out that executives typically purchase for one of the following three reasons (what he called the three Whys?):

  • Increase Revenues
  • Decrease Costs
  • Mitigate and/or Eliminate Risk(s)

Over time, we have added a fourth “why” in the Flow Leadership Framework and Mindset:

  • Do the Right Thing

These also flow from more concrete (easier to measure) to more abstract (a little tougher to measure). It could be argued that “Do the Right Thing” should be first, but this is often most abstract of the four and isn’t always that easy to measure.

We use the following picture in Flow to communicate this idea:

Copyright © 1972 – 2021 Kallman AB all rights reserved

And, we look at the four Whys through all four lenses. Here’s Andrew’s teach-back on the Four Whys:


If you would like to dive even a little deeper into this topic, I have a post on sustainability here. And, if you would like to see how we have tracked and measured our team’s results using Flow during the past 26+ years, click here.

Using the Four Whys in your daily work are your next step in applying Flow to achieve the results you want to deliver. So don’t delay – let’s chat!


For those that are not familiar with the Flow Leadership Framework & Mindset, it is what’s next for businesses and organizations that are ready to succeed regardless of the methods, frameworks or management tools that they use throughout their enterprise. Flow is methodology agnostic.

Are you ‘in the zone’ of optimal performance right now as a person, team or enterprise? Did you get there by accident or by focused intentional acts?

“Flow” gives you the way of working and mindset needed to create and maintain an optimal state of high performance as an individual, team or organization.

The Flow Leadership Framework turbocharges everything you do, including “business agile” leadership and Scaled Agile.


PS Here are the associated links to this blog post for:

#culture #scrum #agile #pmi #pmp #kanban #lean #flow #scaledagile #transformation #change #transform