Reading Time: 2 minutes The Four Whys Paul DiModica in his book “Value Forward Selling” (pages 26-27) outlines the three (3) whys that anything is done in an organization: Increase Income Decrease Expenses Manage Business Risks In the Flow Leadership Framework, we added a fourth item to Paul’s list: Do the right thing Some people will argue that the … Continue reading What’s your Passion #17 – What’s your Why?!